At one time or another we’ve all wanted to sample the newest ice cream flavor before we buy. Who can resist the little pink spoon from one nationwide chain. What is the little pink spoon in marketing terms? It’s the free sample served up as the smallest of tasty morsels. A cost-effective goodwill gesture. Just enough to give the customer a taste of the flavor and just enough to entice the customer to want more! It’s the enticement to make the purchase.
To do relationship focused small business marketing you have to first identify who your potential client is and where you can find them. One of the biggest mistakes many helping professionals and small business owners make is thinking everyone is their potential client.
Here are the 10 steps to take for a local SEO strategy. We used these SEO strategies for small business seo services Edinburgh to target the local market and increase their rankings.
Google now shows video as part of their search results. Someone can type in say ‘cars’ and text web pages as well as YouTube videos will be returned. Why don’t you get your own videos in the search results and see how this can benefit your sales.
When you type into Google a search term such as ‘Cats’, you will get a list of web pages returned in the results as well as videos. Are you starting to see how a video marketing campaign can be beneficial for your business? You may be thinking creating, uploading and using online video is going to be expensive for small business internet marketing purposes. Nothing could be further from the truth.
5) Keep the navigation easy and intuitive. Rule of thumb is – a visitor should be able to reach anywhere on your website within maximum of 3 clicks. My personal preference goes to the drop down menu on the header with links in the footer. They generally work well on all types of websites. Secondary menu on left penal can work well too; if necessary.
My parting message to the station – and to you – is this: Let the stations and newspapers do what they do – which is sell the advertising, and leave it to us to make the advertising.